this is a advert for the bmw m5. it is designed mainly to make people buy the car because it seems powerful, and does this by using humour. the design is very simple and doesnt use very much type. it roughly uses the rule of thirds to draw your attention to the dog. the main thing that attracted me to it, was the humour of the ad. i think this works very well, and it really over-dramatises the power of the car.