This is a advert from the brand 'Adidas'. It uses the idea that less is more to create this ad. It is actually promoting Nike as well. At the bottom it says that they love competition. It makes Adidas seem as tough they care and are helping other brands, which makes them look good, and so people will want to buy there products. I saw it while looking for adverts that use the concept that 'less is more' as the main focus of the design. There not very much type with only the logo, for a picture. The solid colour attracted my eye to this design. It is very simple, and a bit confusing but works surprising well.